Add an introduction to your business. This should provide a brief overview of what you do and why you’re good at it. If you target specific geographic areas or audience demographics it’s a good idea to incorporate that information here. Remember to use (but don’t abuse!) keywords for SEO as Google and other search companies will be looking at the text to help detirmine where you appear on their search engines.
It’s important your customers know what services or products you’re promoting. Use standout panels to help visitors to your site find important information about these products or services.