It’s a good idea to outline your services in full, preferably each on an individual page to give you the space you need to communicate with your potential customers effectively. Dedicating a page to a service also benefits SEO, as the content and related page URL will tie in nicely. For example, you might list event photography as one of your services. The page URL will be “/event-photography” and the content will ideally include the keywords “event photography”. This will encourage search engines to rank your page in organic search (as opposed to paid search like AdWords). Note that it’s important you don’t overuse your keywords!